About us and this policy
Our policies will be updated from time to time. Please refer back regularly to keep yourself updated. Where we make a material change to our policies, we will notify our customers.
This policy applies to ‘users’ and ‘customers’ (or ‘you’) of Lienzo Group; that is anyone ordering, registering or interacting with any product or service from any of Lienzo Group’s businesses. This includes, for example, subscribers, registered users, website users, app users, event attendees, and education course participants. This policy refers interchangeably to ‘your information’ and ‘your personal data’.
1. Why we collect your personal data
We collect and store information about you in order to deliver our products and services. Information you provide to us directly, and information we gather based on your activity, helps us to deliver relevant content and advertising to you, as well as create a more seamless experience across the products and platforms through which you may access our content.
2. What types of personal data we collect
We collect information you provide us with, such as your contact details if you are a subscriber, to provide you with our services and products.
Examples of the personal data we collect in order to fulfil a subscription to Lienzo! include but are not limited to;
Information we collect through your use of our products
When you use any of our online platforms or apps we collect information that helps us to deliver the service you have chosen and to improve your experience. This is done through cookies and other similar technologies. Examples of the types of information we may collect are:
Information we receive from third parties
Some third parties may also share further information about your interaction on our sites to help us personalize our services to you. More information can be found in the section headed ‘For audience profiling’ below.
Information we do not collect
We do not track or collect any sensitive information about you, unless there are exceptional circumstances. This is known as ‘special category data’ and includes information about a person’s race, health, religion, ethnicity, and political opinions.
3. How we use your data
We use your information to deliver the products and services you have chosen to receive, and to personalize our interactions (including advertising) with you. See below more information about the main reasons we process your data.
i) To provide our products and services
ii) To deliver marketing and advertising
We may send marketing communications via a range of channels, including email and push notifications. You can opt out of these at any time. We may contact you to tell you about special offers and related or similar products or services provided by Lienzo Group. We may need your consent to use your information for some specific purposes such as marketing, brand-response communications and personalized advertising.
We may pass your information to our partners who may contact you with information regarding their own products and services such as other subscriptions or content services. Where required, we’ll tell you before we share this data and ask for your consent to do this. For corporate events attended by our business clients, we rely on our legitimate interests to collect and share personal data with event sponsors who may then choose to contact you about their services and products. Those parties are responsible for their use of your data, and you should read their privacy policies carefully.
Depending on whether you are an individual customer or corporate client, we will ask you to consent to our marketing, or opt out of such communications when you first sign up to receive our products or services. You can opt out of email marketing by clicking the unsubscribe link at the bottom of our emails. Other parts of Lienzo Group will inform you of how to opt out of such marketing communications, or you can contact us at firstname.lastname@example.org. This does not apply to important service notifications such as payment confirmations, or where we have some other legal basis for contacting you.
In order to deliver advertising and marketing messages that are relevant to you, we may use the information we hold about you, including details that we collate from your use of our services or third parties, such as more precise information on your location or your company’s profile (eg, company name, company size), to ensure that the advertising you see is of interest to you.
iii) Social media
Lienzo Group publishes content on social media platforms to reach current and potential readers. We may do this in two ways known as ‘organic’ and ‘paid’ methods:
‘Organic’ methods describe where content and/or offers are published on a social platform so that they may appear in your social platform’s content, without being promoted or forced to appear more prominently, such as Lienzo Group’s Product Facebook page.
‘Paid’ methods describe where content and/or offers are published on a social platform so that they will appear more prominently or be shown to users that do not currently follow Lienzo Group’s social pages, such as a promoted tweet on your Twitter timeline.
We may place one or more social-media platform ‘tags’ on our website in order to better understand how Lienzo Group may be of best value to you by providing you with the most relevant content available according to what you have chosen to read on our own websites. These tags only record information around events to help us understand if you are registered or subscribed with us, so that we may use your reading preferences to provide more relevant content and/or offers to you, on social media platforms, such as removing subscription offers from your feed if you are a current subscriber.
We do not have direct access to your personal data on your social-media platforms.
iv) For audience profiling
We may analyze your individual information to create a profile of your interests and preferences as a part of an audience. These insights are used to help us make marketing decisions so that we can ensure our messages are relevant to you. There are times we may use additional information available from external sources to help us do this effectively (see ‘How we work with third parties’ section below).
Depending on where in the world you access our services, you can opt in or out of profiling by managing your cookie preferences. This does not mean that you will no longer see advertisements, but that they will no longer be personalized to your interests.
v) To personalize your experience
We may also offer you personalized content, advertising and marketing. Personalizing these services and products aims to enhance your experience by recommending content and features that are relevant to your reading history and interests.
For personalized content, where you consent to analytics cookies and don’t opt out of the use of aggregated analysis from these cookies, we use information about how you consume Economist Group products to tailor our content. We personalize content to you based on our legitimate interests as a commercial publisher, to understand audiences and tailor content that you find most engaging and suited to you.
We’ve assessed what, if any, impact processing this information will have on your privacy rights and concluded that personalization affords you, our customer, a unique experience without any significant impact on your privacy.
How to turn off personalization
You can turn off personalization at any time in the Manage Cookies section of our websites by turning off analytics cookies. Please note that if you allow personalization and later change that setting, our systems may still serve you personalized content based on your previous choices.
vi) How do we process data in the context of our journalism?
We may process people’s information as part of our journalism. This may include the data of contributors, sources, as well as the subjects of our journalism. We process this personal data based on our legitimate interests to produce journalistic material. Where we process special-category or criminal-offence data as part of our journalistic output, we will identify an additional lawful basis to process that data or rely on the exemption for processing data where it is done for the ‘special purposes of journalism, art and literature’.
4. How we work with third parties
In some instances, we will share information with our third-party partners and service providers to; deliver a service or product, help us improve your experience with us; or when we are required to do so by contract or law. These third parties include agents, subcontractors, sponsors for our events, and other associated organizations. We have contracts in place to ensure the information remains secure and limited in use. Some examples of when we share your information are:
5. Third parties who pass information to us
Our subscriptions services sometimes use additional information such as telephone numbers or postcodes from third parties (like list brokers, researchers or telemarketing agents, who have gathered this information lawfully) to help us to contact you with important service updates via phone or post or to help us make marketing decisions. This includes advertising (by ourselves or via advertising partners) to groups of people with particular interests. These third parties may give us access to your personal information, if you have allowed them to do so.
We may also work with third parties to identify individuals who may be interested in our products and services or in some cases our sponsors’ and advertisers’ products and services. These third parties may give us access to your personal information, if you have allowed them to do so. In any communication you receive from us, through these third parties, we make sure to identify ourselves (and them) so that you know who has access to your information. Generally, we will need your consent to contact you if we receive your information from a third party, although this will not always be the case. For business-to-business contacts for instance, we will rely on our legitimate interests to contact you with offers and products.
6. What lawful bases do we rely on to process your data?
We need to identify a legal reason, or ‘lawful basis’, to process your personal data.
Other than where we have asked for your consent, we mainly rely on two other separate bases to lawfully use your information. First, we need to use your information in certain ways to provide our products or services to you, in accordance with our contract(s) with you. In this case, it is necessary for us to use your information so that we can deliver the products or services you have chosen. Second, as described in more detail below, in certain cases we may use your information where necessary to further our legitimate interests, where those legitimate interests are not outweighed by any negative impact on your rights or interests. Some of the purposes for which we may process your data based on our legitimate interests include:
You have the right to object to any of the above uses of your information, so please contact us if you wish to do so. We will consider all objections reasonably, but there may be legal reasons where we deem that the use of your information is still necessary and reasonable in the circumstances. We will explain our decision to you in a timely manner.
We may share your personal data with third parties for any purpose required by law or regulation and to verify information that we provide to third parties for compliance and audit purposes. For example, we may share your personal data with the Audit Bureau of Circulation (ABC) so they can verify aggregated statistics about circulation and usage of our products or review our policies, processes and procedures for compliance with relevant standards.
Below, we outline the lawful bases we rely on to process your data and general examples of the types of data we collect under each basis.
Necessary for performance of a contract
Defence of a legal claim
7. How long do we retain your data?
We securely store your information and hold it for as long as reasonably necessary to provide our services and products to you in accordance with (i) applicable law, or (ii) if is set out in any relevant contract you have with us.
We review our retention periods for personal information to comply with the Data Minimization and Limitation Principles in data protection law, to ensure we only collect and retain the data we need to serve you with our services and products.
As a customer, if you have not interacted with us in any way, we will generally no longer hold your information after four years (this may be shorter for individual businesses – you can find out by contacting us). Sometimes we may need to keep it for longer periods; for example, tax and other financial regulations may require us to keep certain information for seven years. We may need to retain some information for longer due to legal or human-resources reasons. If you request that we no longer contact you, for example with marketing communications, we will retain the minimum amount of information about you so that (i) if you are a customer, we can continue to fulfil our obligations to you, (ii) we can ensure we remove you from any future communications and (iii) we comply with any legal or regulatory obligations that we may have. Please note that if you ask us to completely remove all information about you, and you subsequently use our products and services at a later date, we will no longer be able to recognize your previous request not to be contacted, which is why we would keep it and suppress it in line with industry standards.
8. When may we send your data overseas?
As a global company, we have offices in different locations, and we work with trusted third parties around the world. This means we may collect and share your personal information internationally, including outside of the United States and North America. Generally, we will notify you when we do this and always ensure we have appropriate legal safeguards in place to protect the transfer of data.
9. How do we keep your data safe?
We take information security seriously. We run a comprehensive security program and have policies and procedures in place to ensure the information we hold on you remains safe. We limit who has access to your information and ensure that those who do are bound by contracts to keep your information availability restricted and safe.
10. What are my data rights and how can I exercise them?
Please be aware that there are circumstances in which complete erasure of your information will not be possible for operational, legal and business reasons. This may include if you remain an Economist customer for whom we need to provide services, or where we need to retain some of your details in order to facilitate a ‘Do Not Contact’ request by keeping you on a suppression list.
In addition, if you are a resident of the United States, you have the right to be informed of your information that has been ‘sold’ or ‘shared’ and to opt out of these. For details on how to make these requests please refer to the section for US residents above. We do not discriminate against individuals that exercise their data protection or privacy rights.
In addition to the rights documented elsewhere in this policy, residents of certain states in the US have additional data rights. These may include:
the right to know what data we process about you and any sales of your personal data and to whom;
the right to opt out of the future sales of your personal data to third parties;
the right to opt out of the future sharing of your personal data to third parties where your data is shared for commercial or similar benefit to a third party for the purposes of behavioral advertising;
the right to non-discrimination for making a request.
Under California law, where we share or sell your details to third parties, including for behavioral advertising, you can opt out by Managing your preferences. Depending on how you interact with our websites, apps and products, you may need to opt-out from the selling or sharing of your data on each platform; for example, you will need to exercise this right in our apps and on Economist.com if that is how you interact with us.
If you email us to make a request under California law, please indicate in the subject that it is a California-rights request. We will deal with requests for access to your personal data within forty-five (45) days for California-specific requests.
11. More information about who we are
You can find full details of the brands which make up Lienzo Group here. We have also listed some brand names and product names below.
Data controller: Lienzo Group LLC
Other names and brands include: Lienzo!, Estilo, ArrieroTV
If you have questions about this policy or about your personal information, please email: email@example.com
How can I see what information you hold on me?
You can email: firstname.lastname@example.org and our data privacy team will process your request.
How do I opt out of profiling?
Depending on where in the world you access our services you can opt in or out of profiling by managing your cookie preferences.
How do I opt out of marketing?
You can update your preferences at any time, and for subscribers to Lienzo, this can be done via your online account at economist.com, or by contacting customer services (see ‘Contact Us’). You can also opt out of email marketing by clicking the unsubscribe link at the bottom of our emails.
How do I make a complaint?
How long do you hold my information for?
We generally hold your customer information for up to four years after our last interaction with you. It may be seven years or longer if required for financial, tax or legal reasons.
Can I ask you to delete my information?
Yes, just contact us. We will consider your request and take appropriate action which may mean that we suppress it, rather than delete it to ensure that we can still follow your preferences as to whether or not we can market to you, or to comply with legal, contractual or regulatory reasons.
How do I update my information?
You can update it at any time via your online account at lienzo.com (for subscribers to Lienzo!).
How do I manage my cookie preferences?
You can use our cookie consent tool. For more information please also see our cookies policy.
What are my rights under California privacy law?
You have a right to ask us what information we have ‘sold’ about you, where ‘sold’ includes sharing your personal data with selected third parties, when you have given us permission to do so by opting in to marketing.
How can I contact Lienzo Group?
If you have questions about this policy or about your personal information, please email: email@example.com
How will I find out about changes to this policy?
Last updated: 01 August 2023