Privacy Policy

Lienzo Group Privacy Policy

Lienzo Group values your privacy. In this privacy policy we explain how we collect, use and protect your personal data. We know that transparency and trust are important. It’s also important to us that you enjoy using our products, services and websites in a safe and secure way. This policy explains how we collect and use different types of personal and behavioral information, and the reasons for doing so.

About us and this policy

Lienzo Group is made up of several companies and/or divisions. This privacy policy applies to all companies and/or divisions within the Group and all the products and services they offer. We have listed some of our companies in the section titled ‘More information about who we are’.

You should read this policy in conjunction with our cookies policy and the relevant terms of use for the product or service you access. The terms of use for Lienzo Group websites are available here. Please ensure that you understand how we collect and use your information.

Our policies will be updated from time to time. Please refer back regularly to keep yourself updated. Where we make a material change to our policies, we will notify our customers.

This policy applies to ‘users’ and ‘customers’ (or ‘you’) of Lienzo Group; that is anyone ordering, registering or interacting with any product or service from any of Lienzo Group’s businesses. This includes, for example, subscribers, registered users, website users, app users, event attendees, and education course participants. This policy refers interchangeably to ‘your information’ and ‘your personal data’.

External links

This policy only applies to Lienzo Group’s use of data; our websites, services or products may, from time to time, contain links to, use or be hosted on, external sites. Lienzo Group is not responsible for the privacy policies or the content of such sites and we recommend that you read the privacy policies of external sites you use. Similarly, if you are directed to our website from a third party we are not responsible for the privacy policy or practices of the third party. Again, we recommend you read their policies.

1. Why we collect your personal data

We collect and store information about you in order to deliver our products and services. Information you provide to us directly, and information we gather based on your activity, helps us to deliver relevant content and advertising to you, as well as create a more seamless experience across the products and platforms through which you may access our content.

2. What types of personal data we collect

We collect information you provide us with, such as your contact details if you are a subscriber, to provide you with our services and products.

Examples of the personal data we collect in order to fulfil a subscription to Lienzo! include but are not limited to;

  • Name
  • Email address

Information we collect through your use of our products

When you use any of our online platforms or apps we collect information that helps us to deliver the service you have chosen and to improve your experience. This is done through cookies and other similar technologies. Examples of the types of information we may collect are:

  • Browser
  • Email provider
  • The pages you read or otherwise access on our websites and apps, and how you navigated to them
  • Device
  • IP address
  • Internet connection
  • Location (in some cases)

Depending on our use of cookies and other technologies, you can also choose to provide additional information which may not be essential for us to deliver a service to you, or to serve personalized advertising. This information helps to understand our audiences and ensure we communicate with you in a way that’s most relevant and engaging for you. We may collect and ask for additional information when you order, purchase, register, subscribe or make use of our products or services in any way; for example, in person, via our marketing campaigns, via phone or mail orders, or on our websites.

Information we receive from third parties

Some third parties may also share further information about your interaction on our sites to help us personalize our services to you. More information can be found in the section headed ‘For audience profiling’ below.

Information we do not collect

We do not track or collect any sensitive information about you, unless there are exceptional circumstances. This is known as ‘special category data’ and includes information about a person’s race, health, religion, ethnicity, and political opinions.

3. How we use your data

We use your information to deliver the products and services you have chosen to receive, and to personalize our interactions (including advertising) with you. See below more information about the main reasons we process your data.

i) To provide our products and services

  • To fulfil your orders and contracts with us across all our products and services including Lienzo!, this includes our third party payment providers.
  • To manage your access to our online content and apps, and to send you content via push notifications, newsletters and subscriptions if you have requested this.
  • To provide you with services where you attend our events.
  • To send you service notifications related to our products and services such as subscription renewal notifications, password resets and order confirmations.
  • To manage customer-services queries and complaints.
  • To manage your privacy preferences and to ensure you only receive communications that you have requested, which may include using your details to suppress you from communications.
  • To send you administrative emails about your account, reminders of upcoming events, service changes or new policies. These updates, changes and notifications are essential for the services that you have selected.
  • To provide general location-based services (eg, the region or country you are in), advertising or search results for our content.
  • To detect and reduce fraud including fraudulent orders.
  • To prevent users from posting illegal, offensive or objectionable comments on our site.
  • To run competitions, prize draws and promotions or if you agree to be a speaker or contributor at, or in, one of our events, projects or films. In these cases, subject to any specific terms Lienzo Group agrees with you separately, you grant a global right to Lienzo Group to use your name, picture, likeness, voice, biographical information and statements, for advertising, trade, publicity and promotional purposes in all media now known or discovered afterwards and on the internet.

ii) To deliver marketing and advertising

We may send marketing communications via a range of channels, including email and push notifications. You can opt out of these at any time. We may contact you to tell you about special offers and related or similar products or services provided by Lienzo Group. We may need your consent to use your information for some specific purposes such as marketing, brand-response communications and personalized advertising.

We may pass your information to our partners who may contact you with information regarding their own products and services such as other subscriptions or content services. Where required, we’ll tell you before we share this data and ask for your consent to do this. For corporate events attended by our business clients, we rely on our legitimate interests to collect and share personal data with event sponsors who may then choose to contact you about their services and products. Those parties are responsible for their use of your data, and you should read their privacy policies carefully.

Depending on whether you are an individual customer or corporate client, we will ask you to consent to our marketing, or opt out of such communications when you first sign up to receive our products or services. You can opt out of email marketing by clicking the unsubscribe link at the bottom of our emails. Other parts of Lienzo Group will inform you of how to opt out of such marketing communications, or you can contact us at This does not apply to important service notifications such as payment confirmations, or where we have some other legal basis for contacting you.

In order to deliver advertising and marketing messages that are relevant to you, we may use the information we hold about you, including details that we collate from your use of our services or third parties, such as more precise information on your location or your company’s profile (eg, company name, company size), to ensure that the advertising you see is of interest to you.

iii) Social media

Lienzo Group publishes content on social media platforms to reach current and potential readers. We may do this in two ways known as ‘organic’ and ‘paid’ methods:

‘Organic’ methods describe where content and/or offers are published on a social platform so that they may appear in your social platform’s content, without being promoted or forced to appear more prominently, such as Lienzo Group’s Product Facebook page.

‘Paid’ methods describe where content and/or offers are published on a social platform so that they will appear more prominently or be shown to users that do not currently follow Lienzo Group’s social pages, such as a promoted tweet on your Twitter timeline.

We may place one or more social-media platform ‘tags’ on our website in order to better understand how Lienzo Group may be of best value to you by providing you with the most relevant content available according to what you have chosen to read on our own websites. These tags only record information around events to help us understand if you are registered or subscribed with us, so that we may use your reading preferences to provide more relevant content and/or offers to you, on social media platforms, such as removing subscription offers from your feed if you are a current subscriber.

We do not have direct access to your personal data on your social-media platforms.

iv) For audience profiling

To enable us to personalize the content and advertising you see (including on social media), we may use your interaction and browsing behavior, preferences (such as how and what you read on our websites and our apps) or data collected for market research purposes to create audience profiles. This is to enable content and message personalization and, in some cases, advertising to be delivered to you or a group of users (an audience) with similar interests to you. This can be done both on our site and on those of third parties. Please see our cookie policy for more information.

We may analyze your individual information to create a profile of your interests and preferences as a part of an audience. These insights are used to help us make marketing decisions so that we can ensure our messages are relevant to you. There are times we may use additional information available from external sources to help us do this effectively (see ‘How we work with third parties’ section below).

Depending on where in the world you access our services, you can opt in or out of profiling by managing your cookie preferences. This does not mean that you will no longer see advertisements, but that they will no longer be personalized to your interests.

v) To personalize your experience

We may also offer you personalized content, advertising and marketing. Personalizing these services and products aims to enhance your experience by recommending content and features that are relevant to your reading history and interests.

For personalized content, where you consent to analytics cookies and don’t opt out of the use of aggregated analysis from these cookies, we use information about how you consume Economist Group products to tailor our content. We personalize content to you based on our legitimate interests as a commercial publisher, to understand audiences and tailor content that you find most engaging and suited to you.

We’ve assessed what, if any, impact processing this information will have on your privacy rights and concluded that personalization affords you, our customer, a unique experience without any significant impact on your privacy.

How to turn off personalization

You can turn off personalization at any time in the Manage Cookies section of our websites by turning off analytics cookies. Please note that if you allow personalization and later change that setting, our systems may still serve you personalized content based on your previous choices.

vi) How do we process data in the context of our journalism?

We may process people’s information as part of our journalism. This may include the data of contributors, sources, as well as the subjects of our journalism. We process this personal data based on our legitimate interests to produce journalistic material. Where we process special-category or criminal-offence data as part of our journalistic output, we will identify an additional lawful basis to process that data or rely on the exemption for processing data where it is done for the ‘special purposes of journalism, art and literature’.

4. How we work with third parties

In some instances, we will share information with our third-party partners and service providers to; deliver a service or product, help us improve your experience with us; or when we are required to do so by contract or law. These third parties include agents, subcontractors, sponsors for our events, and other associated organizations. We have contracts in place to ensure the information remains secure and limited in use. Some examples of when we share your information are:

  • When you make a payment on any of our sites, your payment will be processed by a specialist payment processor to ensure a secure transaction. All payment processors used by Lienzo Group are compliant with required security standards. If you have any questions regarding secure transactions, please contact the Data Privacy team by emailing
  • When you log on to your subscription account, a third party provider who specializes in online account management will manage your access including, for example, resetting your password.
  • When we send you an email or a push notification, these are delivered by marketing platforms. As part of this service, certain information such as whether the message was opened, clicks and formatting are recorded to help deliver the best email experience.
  • When we test and launch new products, services or offers, we may work with trusted third parties to support us.
  • We also employ third parties to carry out statistical analyses and conduct surveys on our behalf, to support our advertising and content-production efforts respectively.
  • To provide information for auditing and legal purposes when required by our regulators.
  • To enhance your profile with non-personal information.
  • To enable third parties such as advertisers or sponsors to contact you with information about their own products and services that may be of interest – but only if you give explicit permission for us to do so.

5. Third parties who pass information to us

Our subscriptions services sometimes use additional information such as telephone numbers or postcodes from third parties (like list brokers, researchers or telemarketing agents, who have gathered this information lawfully) to help us to contact you with important service updates via phone or post or to help us make marketing decisions. This includes advertising (by ourselves or via advertising partners) to groups of people with particular interests. These third parties may give us access to your personal information, if you have allowed them to do so.

We may also work with third parties to identify individuals who may be interested in our products and services or in some cases our sponsors’ and advertisers’ products and services. These third parties may give us access to your personal information, if you have allowed them to do so. In any communication you receive from us, through these third parties, we make sure to identify ourselves (and them) so that you know who has access to your information. Generally, we will need your consent to contact you if we receive your information from a third party, although this will not always be the case. For business-to-business contacts for instance, we will rely on our legitimate interests to contact you with offers and products.

Please note that the collection, use, and disclosure of information by these third parties are described in their own privacy policies, and consequently may differ from that set out in Lienzo Group’s privacy policy. We are not responsible for those third party privacy policies where the other party is a separate data controller, and you should ensure that you have read and understood all applicable privacy policies before proceeding.

6. What lawful bases do we rely on to process your data?

We need to identify a legal reason, or ‘lawful basis’, to process your personal data.

Other than where we have asked for your consent, we mainly rely on two other separate bases to lawfully use your information. First, we need to use your information in certain ways to provide our products or services to you, in accordance with our contract(s) with you. In this case, it is necessary for us to use your information so that we can deliver the products or services you have chosen. Second, as described in more detail below, in certain cases we may use your information where necessary to further our legitimate interests, where those legitimate interests are not outweighed by any negative impact on your rights or interests. Some of the purposes for which we may process your data based on our legitimate interests include:

  • To measure customer and user response and engagement with our products and services such as online content, email newsletters and subscription offers. This may include sharing your information with third parties who help us to analyse and measure these things.
  • To ensure our products (including websites and apps) are compatible with the browsers and operating systems used by most of our visitors.
  • To help us improve our customer and user experience and to support product development. We may send customer satisfaction surveys and market research questionnaires (for which we may share your information with third party suppliers employed by us).
  • To create audience profiles for personalised advertising, marketing or research and development on and off our websites.
  • To detect and reduce fraudulent activity and for other security-related purposes such as to help us protect against harassment, IP infringement, crime or other security issues.

You have the right to object to any of the above uses of your information, so please contact us if you wish to do so. We will consider all objections reasonably, but there may be legal reasons where we deem that the use of your information is still necessary and reasonable in the circumstances. We will explain our decision to you in a timely manner.

We may share your personal data with third parties for any purpose required by law or regulation and to verify information that we provide to third parties for compliance and audit purposes. For example, we may share your personal data with the Audit Bureau of Circulation (ABC) so they can verify aggregated statistics about circulation and usage of our products or review our policies, processes and procedures for compliance with relevant standards.

Below, we outline the lawful bases we rely on to process your data and general examples of the types of data we collect under each basis.


  • Marketing – generally, if you’re a new customer, we need your consent to send you marketing

Legitimate interests

  • Marketing – if you’re an existing customer, we may rely on our legitimate interests to send you information about new products

Personalized content

  • Contributor data and the personal data of those identified in our journalistic output for the purposes of producing journalism

Necessary for performance of a contract

  • Manage subscription payments
  • To identify customer usage data for group subscription accounts
  • To send subscribers important service messages

Defence of a legal claim

  • In circumstances where Lienzo Group commences or defends a legal claim involving the processing of personal data

7. How long do we retain your data?

We securely store your information and hold it for as long as reasonably necessary to provide our services and products to you in accordance with (i) applicable law, or (ii) if is set out in any relevant contract you have with us.

We review our retention periods for personal information to comply with the Data Minimization and Limitation Principles in data protection law, to ensure we only collect and retain the data we need to serve you with our services and products.

As a customer, if you have not interacted with us in any way, we will generally no longer hold your information after four years (this may be shorter for individual businesses – you can find out by contacting us). Sometimes we may need to keep it for longer periods; for example, tax and other financial regulations may require us to keep certain information for seven years. We may need to retain some information for longer due to legal or human-resources reasons. If you request that we no longer contact you, for example with marketing communications, we will retain the minimum amount of information about you so that (i) if you are a customer, we can continue to fulfil our obligations to you, (ii) we can ensure we remove you from any future communications and (iii) we comply with any legal or regulatory obligations that we may have. Please note that if you ask us to completely remove all information about you, and you subsequently use our products and services at a later date, we will no longer be able to recognize your previous request not to be contacted, which is why we would keep it and suppress it in line with industry standards.

8. When may we send your data overseas?

As a global company, we have offices in different locations, and we work with trusted third parties around the world. This means we may collect and share your personal information internationally, including outside of the United States and North America. Generally, we will notify you when we do this and always ensure we have appropriate legal safeguards in place to protect the transfer of data.

9. How do we keep your data safe?

We take information security seriously. We run a comprehensive security program and have policies and procedures in place to ensure the information we hold on you remains safe. We limit who has access to your information and ensure that those who do are bound by contracts to keep your information availability restricted and safe.

10. What are my data rights and how can I exercise them?

  • You may have the right to request the following, subject to exemptions:
  • You have the right to receive a copy of the personal data we hold about you.
  • You have the right to correct the personal data we hold about you.
  • You may have the right to receive a machine-readable copy of your personal data.
  • You also have the right to ask us to rectify, delete or restrict access to your data.
  • Where applicable, you have the right to object to processing of your personal data for specific purposes, including marketing.
  • Where you have provided us with your consent to use your personal data, you can withdraw this at any time.

Please be aware that there are circumstances in which complete erasure of your information will not be possible for operational, legal and business reasons. This may include if you remain an Economist customer for whom we need to provide services, or where we need to retain some of your details in order to facilitate a ‘Do Not Contact’ request by keeping you on a suppression list.

In addition, if you are a resident of the United States, you have the right to be informed of your information that has been ‘sold’ or ‘shared’ and to opt out of these. For details on how to make these requests please refer to the section for US residents above. We do not discriminate against individuals that exercise their data protection or privacy rights.

In addition to the rights documented elsewhere in this policy, residents of certain states in the US have additional data rights. These may include:

the right to know what data we process about you and any sales of your personal data and to whom;

the right to opt out of the future sales of your personal data to third parties;

the right to opt out of the future sharing of your personal data to third parties where your data is shared for commercial or similar benefit to a third party for the purposes of behavioral advertising;

the right to non-discrimination for making a request.

Under California law, where we share or sell your details to third parties, including for behavioral advertising, you can opt out by Managing your preferences. Depending on how you interact with our websites, apps and products, you may need to opt-out from the selling or sharing of your data on each platform; for example, you will need to exercise this right in our apps and on if that is how you interact with us.

If you email us to make a request under California law, please indicate in the subject that it is a California-rights request. We will deal with requests for access to your personal data within forty-five (45) days for California-specific requests.

11. More information about who we are


You can find full details of the brands which make up Lienzo Group here. We have also listed some brand names and product names below.

Data controller: Lienzo Group LLC

Other names and brands include: Lienzo!, Estilo, ArrieroTV

Contact Us

If you have questions about this policy or about your personal information, please email:


How can I see what information you hold on me?

You can email: and our data privacy team will process your request.

How do I opt out of profiling?

Depending on where in the world you access our services you can opt in or out of profiling by managing your cookie preferences.

How do I opt out of marketing?

You can update your preferences at any time, and for subscribers to Lienzo, this can be done via your online account at, or by contacting customer services (see ‘Contact Us’). You can also opt out of email marketing by clicking the unsubscribe link at the bottom of our emails.

How do I make a complaint?

If you have a complaint regarding any aspect of your personal information or this privacy policy, please contact the Data Privacy team by email:

How long do you hold my information for?

We generally hold your customer information for up to four years after our last interaction with you. It may be seven years or longer if required for financial, tax or legal reasons.

Can I ask you to delete my information?

Yes, just contact us. We will consider your request and take appropriate action which may mean that we suppress it, rather than delete it to ensure that we can still follow your preferences as to whether or not we can market to you, or to comply with legal, contractual or regulatory reasons.

How do I update my information?

You can update it at any time via your online account at (for subscribers to Lienzo!).

How do I manage my cookie preferences?

You can use our cookie consent tool. For more information please also see our cookies policy.

What are my rights under California privacy law?

You have a right to ask us what information we have ‘sold’ about you, where ‘sold’ includes sharing your personal data with selected third parties, when you have given us permission to do so by opting in to marketing.

How can I contact Lienzo Group?

If you have questions about this policy or about your personal information, please email:

How will I find out about changes to this policy?

From time to time, we may make changes to our privacy policy. This may be in relation to changes in the law, best practice or changes in our services. These changes will be reflected in this statement, so you should check here regularly.

Last updated: 01 August 2023